Dec 13, 2012

Sold And Shipped: An Essential Guide To Selling Equestrian Jewelry Online

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By Jacob Thomas


Have you been decided on selling your equestrian jewelry online? The income you can earn selling equestrian jewelry online is unlimited. Here are the right tools and knowledge you need to consider in selling equestrian jewelry online.

You can increase sales when you offer "Buy One, Get One at half-price." Just be sure you are not losing money on these offers. Making a small profit on each is better than jewelry sitting on shelves for another year.

Once visitors are coming to your jewelry website it is an excellent opportunity to convert them to buyers. There is a little known sales video that will help to convert thousands to you buyers. In fact one company reports a 6% to a 30% conversion that caused an increase in product sales.

Advertising your site for a big Internet Sale needs to begin in October. This gives you more time to plan for a big holiday push. The more prepared you are, the more you will sell. Keep discounts going and give $Free Shipping.

Cash Rules. Cash for goods is always the safest way to go. Avoid money orders, checks, bank transfers and other forms of non-cash payment.

Google provides a free phone number and voicemail system. Use Google Voice to generate your equestrian jewelry business phone number. The calls can be directed to your phone and messages can be listened to through your computer. You can also choose when your phone will receive calls and when calls will be forwarded directly to voicemail.

Choose a color palette and design elements that reflect the equestrian jewelry you sell. Do it yourself, if you possess the skills. Make sure that your visitors can find what they are looking for quickly and easily while shopping your store.

Sell through all available sales channels. There are two main categories of sales channel; direct sales and indirect sales. You can sell directly from your jewelry website and through online auction services like eBay.

Watch your customer's purchases, the larger the sale the higher the discounts you should offer them. Include incentives to everyone who sends you an additional customer. For every person who is a customer they have at least 100 friends and family who are potential new customers. Offer coupons to new customers and thank you discounts to current customers for referrals.

Offer "free" personalized Santa letters for children. Parents will appreciate the service. You can send similar letters just change the information for names and ages of the child. Don't forget to have children be helpful and well-behaved as this increases parents appreciation.

Posting quality articles will add compelling reasons to visit your site. Remember to include Title tag and Meta Description. Also use keywords correctly to gain higher rankings. This content needs frequent updates. It gives more reasons to come back and people can shop.




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